Movie Rental Industry Essay Example

Film Rental Industry Essay Film Rental Industry Netflix and Blockbuster Case Analysis Lydia Floyd Strategic Management MGT422 February 28, 2013 Introduction Netflix serious procedure In request for Netflix to comprehend were the business lies as it identifies with the opposition it is imperative to look for the right system so as to be and remain serious. The five serious methodologies are * Low-Cost * Broad Differentiation * Best-Cost * Focused specialty dependent on ease * Focused specialty dependent on separation Since every methodology requires absolutely an alternate moved toward my suggestions will be founded on centered specialty based around separation. Netflix initially offered DVD’s on an expense for every DVD premise and in the long run diverge into the month to month membership administration business. The organization at one point was guage to have more than 11. 3 million endorsers by 2009 and 8 million VOD (Video on Demand) clients by 2013. (See Exhibit 1) This display essentially shows how the quantity of video gushing decisions has expanded in the course of recent years. So the organization is moving the correct way to the extent widen their separation technique. The following display shows how Netflix looks at to the its principle rivalry and how the company’s net revenue surpasses a contender like Blockbuster. The joined SWOT examination for Netflix makes reference to some significant focuses that are related with an engaged separation procedure. The organization is remaining dedicated to how to support the specialty superior to the opposition and addresses the zones that intrigue to explicit clients, for example, offering administrations that permit endorsers of return to direct scenes of a TV arrangement. We will compose a custom paper test on Movie Rental Industry explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Movie Rental Industry explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Movie Rental Industry explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer This examination will permit the organization to recognize regions to focus on deliberately and to make a last finding to where the organization stands generally speaking. Qualities * Increasing rivalry per part seeing is on the * Customers’ quitting is the most reduced it has ever been. * Clearest brand character Watch TV shows motion pictures whenever, anywhere† * Netflix has outperformed the rivalries in improving personalization of client decisions in light of huge participation base * Price $7. 99 every month * Exclusive Content: Of Netflixs top ten TV appears, six are just on Netflix, and not accessible with contenders. Netflixs DVD membership administration is incredibly productive, with commitment edges around half. * Services permit clients to go right back to the start of the principal season for TV shows Weaknesses * DVD memberships are down 8. 47 million supporters in Q3, 2012 contrasted with 13. 81 million endorsers 1 year prior. * Brand endured when the org anization changed the evaluating * It could take three years for a full brand recuperation so as to see perceptible contrast to overall revenues * Streaming membership commitment edges are a lot of Opportunities International development (worldwide) * Original creations offer a route for the organization to associate with client feelings. Organization will offer 4 TV arrangement this year that may be on Netflix * Lack of utilization of charge and Visas Latin America. * Internet TV. Dangers * As Hastings brought up, With large markets comes rivalry There is an unmistakable change from direct TV to Internet TV and contenders need to take part in the benefits. * Contracts with Disney, Sony, and Universal * Hulu, offers its clients TV shows following they are broadcast just because. Hulu, Amazon, and HBO contenders making more interests in spilling alternatives * United Kingdom is a serious â€Å"The looked for after upper hand over other film rental contenders was to convey convincing client worth and consumer loyalty by taking out the issue associated with picking rent and bringing movies back. Develop forward the organization has 2 essential vital target 1 to keep on growing a huge DVD membership business and to extend quickly to web based conveyance of substance as that market section created. (Case page c-102) The company’s income has kept on developing significantly over that most recent few years. The following displays show the monetary situation from the finish of 2006 to end of 2008 going from 996,660 to 1,364,661 with the overall gain edge being at 6. 1% by 2008 which shows the organization gainfulness as it identifies with costs and liabilities. The following two slides simply give a visual for where Netflix thinks about to blockbuster as it identifies with deals through 2010 Reference Page Thompson , A. College of Alabama 2008 Case 5 Competition in the Movie Rental Industry in 2008: Neflix and Blockbuster fight for showcase administration http://beta. fool. com/danielsparks/2012/10/31/netflix-swot-examination/15522/http://www. slideshare. net/only1kiku/techindnetflix Gamble, John E. , Strickland, A. J. , Thompson, Arthur A. , 2010 Crafting and Executing Strategy McGraw Hill/Irwin New York New York http://fund. hurray. com/q? s=NFLXql=1

Exxon Mobil Stock Analysis Free Essays

STOCK ANALYSIS REPORT †Exxon Mobil Corporation (XOM) â€August fifteenth , 2011 [pic] Industry: Oil and Gas Operations Sector: Energy Recommendation: SELL Price: $74. 29 (as of  August fifteenth 2011, 4:00pm ET) Intrinsic Value: $52. 10 or 42. We will compose a custom article test on Exxon Mobil Stock Analysis or on the other hand any comparative point just for you Request Now 6% exaggerated Fundamentals Grade: An Investment Style: Large Cap Blend CORPORATE INFORMATION [pic] Location: 5959 Las Colinas Boulevard Irving, TX 75039 Phone: 972-4441000 Fax: 972-4441348 Web Site: http://www. exxonmobil. com/Employees: 83,000 Exchange: NYSE BUSINESS SUMMARY Exxon Mobil Corporation (Exxon Mobil) through its divisions and members is occupied with investigation for, and creation of, raw petroleum and flammable gas, assembling of oil based goods and transportation and offer of unrefined petroleum, gaseous petrol and oil based goods. †¢ ExxonMobil is the biggest coordinated oil organization, with tasks in more than 200 nations. This all around broadened endeavor produces prevalent returns in its business fragments when contrasted with other significant oil and gas organizations. †¢ Exxon has a solid monetary record with a money position of roughly $13B and 0. 7 Debt-to value. Exxon has the liquidity and credit to put resources into exceptional yield extends the world over. †¢ Prices for oil and gas are relied upon to ascend within a reasonable time-frame. Developing business sector development and expanding requirement for vitality will put upward weight on costs. Exxon will profit as the world’s biggest oil and gas org anization (by holds, barring national oil organizations). The normal business return is 27%, which is more noteworthy than that of SP500 (21%). †¢ Exxon’s all-stock acquisition of XTO Energy is dilutive to investors and not expected to build EPS in 2011 or 2012. Exxon’s size and expansiveness of activities make it hard to track down speculations sufficiently enormous to create showcase beating development. We expect Exxon’s development to marginally slack the general economy, particularly littler investigation and creation organizations that have better venture openings comparative with their size. †¢ Exxon’s powerlessness to naturally supplant holds implies that it must obtain oil and gas advantages for gracefully its tasks with substitutions for the stores it devours. Gained resources will probably come at a more significant expense and produce a lower return. Creation from Exxon’s Upstream fragment (investigation and creation of oil an d gas) has been declining (down 30% since 2006). While the procurement of XTO will supplant a portion of this lost creation, it is normal that the organization will keep on encountering declining creation from its current fields. KEY STATISTICS |Market Cap (intraday)5: |360. 57B | |Enterprise Value (Aug 17, 2011)3: |363. 1B | |Trailing P/E (ttm, intraday): |9. 78 | |Forward P/E (fye Dec 31, 2012)1: |8. 21 | |PEG Ratio (5 yr expected)1: |1. 32 | |Price/Sales (ttm): |0. 91 | |Price/Book (mrq): |2. 0 | |Enterprise Value/Revenue (ttm)3: |0. 93 | |Institutional Ownership |49. 12% | |Earnings Yield |9. 28% | |Return on value (RoE) |24. 69% | |36 month Beta |0. 9 | |Dividend Yield |2. 48% | |Profit Margin |8. 51% | |Current Ratio |0. 97 | |Debt to value proportion |0. 07 | [1]Source: Yahoo money; http://ycharts. om/organizations/XOM/return_on_equity ANALYSIS Exxon Mobil (XOM) is the biggest market promoted oil organization on the planet which in 2008 got the most elevated quarterly and yea rly benefit in United States history. The Company intends to contribute $125 billion throughout the following five years to grow new innovation, convey new Upstream tasks, increment refining limit, and develop their Chemical business. Exxon Mobil’s income and benefit have expanded 60% and 79% separately over the most recent 5 years. The Company shows a sound overall revenue and profit for value of 8. 51% and 20. 4% separately and keeps up a better than expected profit yield of 10. 27%. Exxon Mobil has a lot of liquidity empowering the Company to pay throughout the entire its term obligation in under a quarter of a year on benefit alone. Exxon Mobil is esteemed at $52. 1 as of August fifteenth 2011. The Company is 42. 61% exaggerated at the present cost of $74. 29. The PB proportion is somewhat over the business normal of 2. 0. Dangers to Exxon Mobil incorporate deteriorating holds, diminishing number of new oil fields, unfavorable ecological effects, government guidelines, ge opolitical dangers, advertise unpredictability, macroeconomic challenges, and so on. Monetary record The accounting report of XOM is perfect. Obligation involves just 9% of all out capital, and in a business that is capital concentrated, that’s an extraordinary sign. The present proportion is low at 0. 94, marginally lower than the by and large acknowledged â€Å"safe† level of 1. $30 billion in profit in 2010 is all that could possibly be needed to reimburse the generally $15 billion in all out obligation the organization has in just a couple of years. Profit for Equity The arrival on value firmly followed the ascent of oil costs up until 2008, the fall in 2008-2009 and the ensuing increment from that point onward. At this moment Exxon-Mobil has an exceptional yield on value of 20%. Given the high oil costs, I anticipate that ROE should arrive at its 2008 highs this year. As opposed to concentrate on total qualities for this marker, I for the most part need to see in any event a steady profit for value after some time. Profits Exxon Mobil has delivered an expanding profit for as far back as 27 years, and as per their site, arrived at the midpoint of 5. 7% over that timeframe. The latest increment went ahead April 27 of this current year, when they raised the quarterly payout 6. 8% from $0. 44 to $0. 47 an offer. This is a yearly raise from $1. 74 to $1. 88, or 8%. Projections: 2011 2012 2013 2014 2015 Dividends Per Share $1. 4 $2. 00 $2. 04 $2. 07 $2. 10 Dividend Growth 11. 7% 2. 7% 2. 4% 1. 3% 1. 3% DIRECT COMPETITOR COMPARISON | |COP |CVX |XOM |Industry | |Market Cap: |91. 75B |195. 65B |360. 57B |26. 52B | |Employees: |29,900 |62,000 |83,600 |11. 00K | |Qtrly Rev Growth (yoy): |45. 70% |30. 60% |36. 30% |8. 0% | |Revenue (ttm): |210. 76B |216. 90B |392. 72B | 18. 63B | |Gross Margin (ttm): |23. 43% |32. 58% |31. 45% |32. 51% | |EBITDA (ttm): |28. 78B |45. 90B |65. 78B |4. 19B | |Operating Margin (ttm): |9. 46% |15. 07% |12. 74% |11. 65% | |Net Income (ttm): |11. 3B |23. 01B |37. 93B |N/A | |EPS (ttm): |7. 93 |11. 45 |7. 59 |2. 46 | |P/E (ttm): |8. 43 |8. 53 |9. 78 |12. 94 | |PEG (5 yr expected): |6. 21 |1. 61 |1. 32 |1. 14 | |P/S (ttm): |0. 43 |0. 90 |0. 91 |1. 39 | P/E proportions are higher for firms with solid development possibilities, different things held consistent, however they are lower for more hazardous firms. All the three organizations have P/E lower than the Industry normal. Overall revenue is exceptionally valuable when comparingâ companies in comparative ventures. A higher overall revenue demonstrates an increasingly gainful organization thatâ has better control overâ its costs thought about toâ its contenders. Here once more, XOM has a moderately decent control of cost. According to the examination of the proportions with industry normal, Exxon Mobil is high performing organization with higher proportions than industry gauges. Current Market Price (starting at 08/17/11) of the Stocks: | Company name |Current Market Price | |Chevron Corp |$92. 02 | |ConocoPhillips |$62. 29 | |Exxon Mobil |$74. 29 | EXXON MOBIL’S INTRINSIC VALUE: †¢ Current US 90 days Treasury Bill †Rate of Return: 3. 5%â †¢ Historical profit for long haul Treasury Bond = 5. 8% †¢ Long term chance free rate = rRF = 5. 8% (chronicled return) Return for the market or a normal stock(rM): For this venture, it is expected that the authentic pace of return for the SP500 is same as the market chance = 10. 4%. I am utilizing CAPM technique to gauge the market chance premium and ascertaining the verifiable hazard premium by contrasting authentic with recorded rates. The authentic hazard premium is 10. 4 - 5. 8 = 4. 6% Required Return on Common Stock Required profit for basic stock (rS) for Exxon Mobil rS = rRF + (rM †rRF)*b = 5. 8% + (10. 4% †5. 8%) * 0. 49  â â â â â â â â â â â â â â â â = 8. 05% Dividend Growth Model: Common stocks give a normal future income stream, and a stock’s esteem is found as the current estimation of the normal future income stream. The normal last stock cost incorporates the arrival of the first venture in addition to a normal capital increase. The normal income comprises of two components: 1. the profits expected in every year. 2. the value financial specialists hope to get when they sell the stock. Formula1:â â â â P cap 0 = D1/rS †g Where P cap 0 = characteristic estimation of the stock today as observed by the speculator D1 = D0 (1 + g) = anticipated profit in the main year. D0 = ongoing profit delivered g = expected profit development rate. rS = required pace of return Formula2: r cap S = D1/P0 + g Where r cap S = expected pace of return D1/P0 = expected profit yield P0 = genuine market cost of the stock today. g = expected development rate or capital additions yield. One would purchase the stock just whenever expected pace of return is equivalent to or more noteworthy than required pace of return. For Exxon Mobil: D0 = $1. 8; g = 5. 7 %; rS = 8. 05% P0 = 1. 38 (1+ 0. 057)/(0. 085 †0. 057) = 1. 457/0. 0280 = $52. 1 The present cost is more prominent than characteristic worth, the Exxon Mobil stock is exaggerated by $22. 20 r cap S = 1. 96% + 5. 7% = 7. 66% The normal pace of return is not exactly required pace of return, which implies speculator won't acceptin g. End: SELL Comparing the found the middle value of estimation of $52. 10 and the end cost on 08/15/11 of $74. 29, XOM is antagonistically overrated cost, with a rough 42. 6% distinction. Right now, I think Exxon Mobil’s dangers exceed the potential open door here. While I feel the profit is protected (at a 25% payout proportion) and the present yield is satisfactory (2. 48%), the Company’s capacity to build the payout and make outsized returns for contribute

Informing Students Through Literacy Narrative Essay Topics

Informing Students Through Literacy Narrative Essay TopicsLiteracy narrative essay topics are used in a variety of ways in today's classrooms. For example, some schools emphasize one-on-one discussions, while others make a 'larger' presentation that is non-linear, addressing multiple groups at once. The easiest and most efficient way to teach writing skills is to integrate 'literacy narrative' techniques into all of your lesson plans, including those that focus on complex narrative topics.The underlying premise of this type of writing is to help students explore the complexity of a topic. This can be as simple as providing a detailed description of a place or event. It can also be as complex as employing analogies and word associations to create an engaging text that will serve as a great refresher for students. As long as you don't use only short, quick sentences, you can provide students with a solid foundation for the complex task of writing a longer, more meaningful essay.One of the best strategies for incorporating literacy narrative essay topics into your lessons is to introduce each topic by beginning with a well-defined problem. It is important to create goals for students, as well as a prompt for what they should do if they encounter the problems. You can encourage students to brainstorm solutions to their own problem by not giving them the answer immediately. Then, you can go through the problems again, asking students to post their answers to the prompts for the essay to see if they've found solutions and the correct answers.There are many writing prompts available for using on literacy narrative essay topics. Many schools have a limited number of prompts for student use, so the students may need to create a topic idea of their own to test their creativity. Creating a topic from a pre-existing topic is a wonderful way to get creative and help students develop their own unique skills.The same principle works when it comes to creating quotes for use in your essays. Teachers can help students identify quotations that they relate to in their assignment, then ask students to turn these quotations into writing about the quotes. Again, the more successful the quotations are, the more valuable they become as essay topics.Some students may find that they have many creative ideas for literary devices, such as musical numbers, images, or humor. To help students come up with these ideas, they can use the cultural readings and conversations in popular novels and magazines as a starting point. These activities will help them turn a book or magazine article into an engaging and original reading.The best literary device for a reader is to not make their experience difficult or hard to understand. So, if you are reading from a history book, use a flowered cloth, or eat a pastry with sugar and milk, be sure to be sensitive to the needs of your audience. When students do this in their writing, they will create writing that is extremely unique and personal.Use these skills in your writing assignments every day. Since so many students move through the school year without having a grasp of basic writing skills, they will benefit from incorporating the ability to write and think on their feet into their curriculum. By incorporating literacy narrative essay topics into their lesson plans, students will be able to take their knowledge of the written word and translate it into powerful, personal writing that has a direct impact on their own learning experience.

November 2010 Newsletter

In This Issue: Learning Support Accommodations for College: What Parents Need to Know Entering college is a challenging transition for all students, but it is particularly demanding for learning disabled students who have previously benefited from an IEP (Individualized Education Plan). Featured Tutor: Christina Myers We would like to introduce you to one of our new tutors, Christina Myers, who has been with A+ for about a year. A native of California, Christina graduated with a B.A. in music from Azusa Pacific University located in the greater Los Angeles area. On the Virtues of Doodling Doodlers unite! Are your notebook covers adorned with intricate swirly patterns and random graphics? Have you ever been reprimanded by a teacher for doodling in class? FREE ACT and SAT Proctored Exams Mark your calendars! Due to the popularity of our free proctored exams, we are once again offering free, no-obligation, proctored ACT and SAT practice exams. These exams are open to current students and to members of the community.Date: Saturday, December 11, 10:00 AM to 2:15 PM

Short Story - 1452 Words

Harry cracked open one eye as he heard the bathroom door creak open. There was a brief paused before the door slammed shut. Harry sighed and sat up. He shook his head slightly shaking the water droplets off before he slid the glass door open and peeked out of the shower. Louis stood in the middle of the bathroom holding a fuzzy white towel. He wore only a pair of shorts. Harry frowned. It was morning, Louis knew that Harry took his baths in the morning. He would usually take a short bath then go and shower. â€Å"Im in the shower Louis.† Harry sighed. He tucked his head back in the shower and sunk back in the bath. There was a soft patter against the tile floor. Harry groaned and peeked out again. This time Louis had gotten closer. He†¦show more content†¦The tub was plenty big enough for the both of them to sit comfortably but Louis chose to sit far away from Harry and sink down, hiding his body in the bubbles. â€Å"You gonna sit way over there?† Harry held his arms open for the omega to come closer. Louis hesitated for a second before scurrying over to Harry. He happily pushed himself onto the alpha resting his head on Harrys bare chest. â€Å"You are warm.† Harry mumbled. He pressed the back of his hand against Louis’s forehead feeling the temperature. Louis groaned and shook his head making Harry love his hand away. â€Å"My head hurts.† Louis sighed. â€Å"Thats what happens when you drink.† Harry chuckled slightly. Louis shrugged and slumped down pressing himself against the alpha. â€Å"Do ya’ still like me?† Louis asked. Harry shot back a confused look. â€Å"Cause I drank, it’s bad.† Harry sighed and pulled Louis up so he could see the boys eyes better. He began to understand what Louis probably meant. Sterling must have drank in the past and Louis figured it was bad since Sterling did it. Harry sighed and shook his head. â€Å"It’s not bad if it’s in moderation, you just drank too much. Just a glass or two is fine.† Louis nodded happily and laid back down on Harrys warm chest. He wrapped one arm around the alphas broad shoulders to hold himself up. The boy was still for a moment before Harry felt something prick against his neck. He froze then began to smile to himself. Louis was giving him kisses againShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreRacism in the Short Stor ies1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intruding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narr ator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. InRead MoreGothic Short Story1447 Words   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of events

A Sorrowful Woman By Gail Godwin Essay - 1645 Words

A Sorrowful Woman While reading many kinds of literature about women s rights and suffrages. One of them is call â€Å"The Sorrowful Woman†. The story is a mournful story presenting the readers the heart of a woman sometimes in the 1970s. The author who wrote the story named Gail Godwin portrays a woman character in a way that shows us how women feel towards marriage and motherhood. The story sets in a home in which the typical mother has to take care of her house, husband, and child. She has to cook, do the laundry, and all the house chores that society tells women to do. However, one day she had quit her duties as a mother and wife, which shows the readers how it affects her family and herself. As I read the story about this sorrowful woman, I feel that the woman in the story is mentally ill and is a weak selfish character who only pities herself. The author describes the woman’s husband as being durable, receptive, and gentle. She also has a son whom the author describes as â€Å"a golden tender three† (Godwin 38). However, despite having a wonderful husband and a sweet child; she becomes sick of seeing them every day, and isolate herself as the story goes on. The reason for her isolation could be related to how women lived back near the 1970s. Many women in the 1970s were mothers who stayed at home to take care of their husband and children. I believe the author wanted to portray the woman in a way that shows how many women probably felt back in the 1970s, but were tooShow MoreRelatedA Sorrowful Woman By Gail Godwin932 Words   |  4 Pagesâ€Å"A Sorrowful woman† by Gail Godwin tells a short story of a woman who feels the sorrows of being a full time wife and mother and to an extent is an attack on marriage and gender roles. In this short story Gail Godwin shows how marriage does not always lead to a p erfect life and I believe Godwin is allowing her audience to view marriage from a different perspective. For a long time in many societies especially in Africa and the middle east where the common stereotype for women, which is also a lifeRead MoreThe Sorrowful Woman By Gail Godwin1376 Words   |  6 Pageswill solve our problems. We have the false conception that marriage will bring us the perfect white picket fence, 2.4 kids and a nice dog; that our husband/wife will be ideal, and that we’ll live happily ever after. In the story The Sorrowful Woman by Gail Godwin; modern marriage is portrayed as the perfect fairytale that went horribly wrong. Godwin’s protagonist â€Å"The wife and mother† can be described as selfish and self-centered due to her unwillingness to conform to the fairytale that she findsRead MoreEssay about A Sorrowful Woman by Gail Godwin958 Words   |  4 Pageswomen.† (Tyson) In Gail Godwins’s A Sorrowful Woman, the leading female character is concentrated in her efforts in distancing from her structured lifestyle. A feminist wou ld critic Godwins story by as the female character is in pursuit of peace and happiness and wants to escape from the role she has been implanted. The critic would concentrate on the experience woman obtains when she tries to escape her role as well on how her family supports her. In Godwin’s A Sorrowful Woman, the leading femaleRead MoreComparing A Sorrowful Woman By Gail Godwin, And A Secret Sorrow By Karen Van Der Zee859 Words   |  4 PagesChildren, Marriage and Love are the three main factors of the two short stories, â€Å"A Sorrowful Woman† by Gail Godwin, and â€Å"A Secret Sorrow† by Karen van der Zee. Two relationships at risk because of children. Neither of them know what to do but try to find solutions to solve their problems. They end up having different outcomes. In both stories both women face a major issue. In Godwin’s story the main female character is suffering depression and always feeling sad and tired from being around her childRead MoreThematic parallel of marriage and family in A Secret Sorrow by Karen van der Zee and A Sorrowful Woman Gail Godwin1574 Words   |  7 Pagesfrom Karen van der Zee s novel A Secret Sorrow and in Gail Godwin s short story A Sorrowful Woman, the plots center on ideas of marriage and family. Conversely, marriage and family are presented in very different lights in the two stories. Karen van der Zee presents marriage with children as perfect and completely fulfilling; it is what Faye, the protagonist of A Secret Sorrow, wants and what is necessary to her happiness. For Godwin s unnamed protagonist, marriage and family are almost theRead MoreGail Godwins Fiction Writing Essay676 Words   |  3 Pages Gail Godwin in my opinion was and still is a very talented fiction writer. She has written many nove ls and many short stories like A Sorrowful Woman and Dream Children, which is plotted around psychological realism. I enjoyed these stories because they both included realistic aspects of life. Like a woman having marital complications. By reading these stories you will see that Gail is a feminist author who explores the trials are ordeals of modern women. According to the Contemporary NovelistsRead MoreDisruptions Of Marriage By Daniel Van Der Zee s A Secret Sorrowful915 Words   |  4 Pageseternity, but during the 20th century women were viewed as house wives. Gail Godwin’s â€Å"A Sorrowful Woman† and Karen Van der Zee’s â€Å"A Secret Sorrowful† illustrate how men exceed boundaries to satisfy women. These two narratives demonstrate how children can play a huge part in a couple s marriage from different perspectives. â€Å"A Sorrowful Woman† and â€Å"A Secret Sorrow† demonstrate how the husbands so dearly loved their family, althou gh Godwin implies the marriage is slowly falling apart, Van der Zee revealsRead More Essay on Social Expectations in Story of an Hour and Sorrowful Woman1387 Words   |  6 Pagesand A Sorrowful Woman      Ã‚  Ã‚   Marriage does not always bring people happiness they expect.   A number of people feel trapped in their own marriages.   Mrs. Mallard in Kate Chopin’s â€Å"The Story of an Hour† and the unnamed protagonist in Gail Godwin’s â€Å"A Sorrowful Woman† are among those who experience such unfortunate.   Only one hour in her marriage did Mrs. Mallard feel really happy; that was, bizarrely, when she was told about her husband’s death.   For the female protagonist in â€Å"A Sorrowful WomanRead MoreAnalysis Of The Poem A Sorrowful Woman 960 Words   |  4 Pagesmother one too many times† (Godwin 39). This short story begins with the famous opening, once upon a time, which foreshadows that the story line will be similar to a fairy tale. It raises expectations for the story that all will be magical and end happily. A typical modern-day fairy tale is that of a distressed character who overcomes an obstacle, falls in love with prin ce charming, and they ride off into the sunset; living happily ever after never to be heard from again. Godwin however, puts an unexpectedRead MoreSorrowful Women and a Story of an Hour842 Words   |  4 Pagessteady income to make the family financially stable. On the contrary, women were expected to raise the children, prepare meals and keep a tidy house. For most, this was the ideal life style that worked effectively. Throughout Gail Godwins short story, A Sorrowful Woman, the character is a component of a troubled family. Furthermore in the short story, The Story of an Hour written by Kate Chopin, the protagonist, Mrs. Mallard is notified with information that is life altering. A characters

Marketing Plan For Sustainable Offering- myassignmenthelp.com

Question: Discuss about theMarketing Plan For Sustainable Offering. Answer: Introduction Waste management techniques are widely diverse in different countries and nations (Marshall and Farahbakhsh 2013). Several European countries encourage the system of underground waste disposal systems with vacuum pipes to facilitate the waste transportation (Ludwig, Hellweg and Stucki 2012). In Australia and most parts of the United States the most common method of waste disposal is carried through vehicles to transport the wastes for disposal and landfill. The issues with waste management includes the collection of household waste and managing the land filling process under a legislative frame work (Brunner and Glasson 2015). This report deals with a new sustainable invention to facilitate the waste to be recycled and disposed of without hampering the ecology but channeling it towards an economic and social development as well among the community. Profile for Sustainable Offering The solar powered compaction bins has been designed especially for household purpose to reduce the need for waste disposal of every home as well as the lesser dependency on the municipal employees for the waste collection. This would help the families not only effectively disposing their house hold wastes but also this would be another source of generating combustible gas for multiple purpose (Madu and Kuei 2012). The Solar bins has a high economic value since it is almost nil on energy consumptions and high in its output (Mitchell 2013). Environment Analysis Eco Home Solutions consider in sustainability that has been appreciated and accepted by most people. Report shows that about 82% of Australian adults show major apprehension towards the ecology. The solar bin is one of the sustainable product that not only adds brownie points to the consumers but towards the environment as well, effectively reducing the excessive utilization of the resources and overload on the ecology. Marketing and Customer analysis The solar bin is for the targets consumers within the X and Y generations. Solar eco bins is mostly for young families or soon to be familial structures. The solar bin has well ecological and economic benefits (Kotler 2012). The target consumers should be kept smaller initially, in comparison to the entire demography of the city of Brisbane, Australia. This would be beneficial to gather relative and suggestive feedback for effective improvements and large-scale expansions (McDonald and Wilson 2016). Objectives The financial objective of the plan is to ensure an effective return of the initial investment on the production of these solar eco bins. The fixed and variable cost has been included in the initial budget, showing the profitability of using the appliance within the first year of operations. The solar eco bin is an addition to the pre existing product within a household that some of the homes already have and have been using. The economic and the ecological benefits are well explainable and measured for social awareness and economic benefits that can be calculated through sales report. The solar eco systems can be bought back from the customers with the buyback policy within the first six months of the product use as well as the older systems can be recycled and exchanged with newer systems. The marketing objective includes an effective customer satisfaction from the using of the product. As well as gaining exposure of the product to the varied market segment, that can be measured through marketing matrix and feedbacks. Customer Target Profile The geological demographics of the city of Brisbane, Australia has been taken up for this marketing plan. The demographics and the target audience is kept towards the X and Y Generation of both the genders of young or new families with a low to high range of income. The psychographics is both makers and experience individuals along with inhabitants having ecological concern. Positioning Value positioning The solar bin is a complete solution to one of the major problems. It has been specifically designed for the consumers who are looking forward for an effective solution for waste disposal as well as generation of usable form of energy out of it. This bin can be installed anywhere outside the home. It has a unique storage and newer waste disposal chamber along with solar incineration chamber to dispose of older and non-degradable wastes. The bin is medium, affordable and sustainable ion nature, making it value proposed. Market Research With the help of online survey, data has been successfully obtained from the potential consumers and to understand the customer needs the survey would continue to flow. The product being a new one and newly introduced, the secondary data would be helpful in the identification of the competitors SWOT analysis. Product Strategy Product The solar eco bin is a product of combination between durability and experience. The solar bin is not only acts a mini reservoir for the waste but it is also a recycling chamber of all the waste products of a household. Eco bin is meant for dumping all the solid wastes of the household. The solar bin has special pipe connection that channels from the bin that successfully direct the biogas that emits from the chambers, which in turn can be utilized as cooking fuel. This would be helpful in saving the ecology with less emissions and save economy with expenditure on cooking fuels (Chandrappa and Das 2012). The core benefits of the product is self recycling and eco friendly that not only recycles the waste, generates cooking fuels out of the biogas chamber but also the bin can be used to generate power to light the house hold using special charging systems and fuel cells to store the energy (Fahrenbruch and Bube 2012). The product is incorporated with lifetime warranty with minimal service charges. The solar eco bin is aimed towards to the consumers specifically the urban dwellers with little benefits in terms of successful waste management and disposal systems. The unique selling proposition of the product is that unlike tradition bins that needs to be manually disposed of the waste materials, this solar powered bin is self sustaining and can automatically process the waste depending on the nature. Not only the bin can favor waste disposal but it can utilize the waste materials to produce combustible gas can be stored and used for various purpose (Curry and Pillay 2012). The solar board attached not only powers the bin but the energy can be stored in other fuel cells and be used for future purpose. The solar bin is only a one-time investment with lifetime benefits (Tyagi and Lo 2013). Packing The design of Eco Home Solutions needs top be simple to reflect the simplification of waste recycling. The packing of the product would depend on the size of the product. The product needs to be in simple box created by BioPak out of pulp molding and stabilized materials and BioWrap, a form of biodegradable plastic. Labeling should be catchy and relative with the purpose (Kotler, P., 2012). Price The pricing would be connected with the cost of production of the materials needed for the manufacturing of the product. While estimating the retail price consideration should be made on the value of the benefits that the customers would receive by the product. Price refers to the value that the consumers give or exchange in return for obtaining the desired product or item (Kotler, P., 2012). The value refers to the benefits that the consumer receives from the product after buying or utilization (Kotler 2012). It can be considered that the price of the product can be estimated on the product value of the item. Eco Home Solutions is a new company that has introduced a new product in the market, it is necessary to ensure that the offering is profitable in the early stages to ensure survival in the tough market conditions. Since the product is new in the market and initially no competitors in the market, awareness should be propagate against the idea of using sustainable products. Offering of good quality products to ensure rising customer demands in the long run. Pricing Strategy The pricing strategy needs to be formulated in such a manner that it recovers the initial research and development and made affordable so that it can be borne by any average family and garner the benefits at the same time. In order to do that the pricing should be limited to an average of $400 to $600. To prevent the competitors to intervene patents and copyrights should be implemented (Kotler 2012). Promotion The solar eco bins main target audiences are the previous and the younger generations with newer potential and embarking on to new life. The idea of a clean and sustainable source of energy and environment can be done by inducing the true knowledge and benefits of a clean environment and persuading them to install one system that is beneficial for the long run (Waite 2013). This promotion can be propagated with free social induction campaigns and positing in social networking sites including blogs and websites. Environment awareness events and programs can be used as a platform to officially introduce and demonstrate the product, indirectly encouraging the customers to look forward into it (Rosenbloom 2012). Place The eco bins can be channeled through known retail and departmental stores in Brisbane. They can also be made available through bulk and online order. Special concession and offers would be made applicable for bulk orders to encourage multiple purchases. Customers who are willing to purchase yet unable to locate the availability of eco bins neither they have access to the internet for them orders can be taken through telephone order placing and the product can be delivered directly to the consumers. People The organization and management would be deployed accordingly to sufficiently handle and execute the entire logistics of Eco Home solutions. From the manufacturing of the solar bins to the effecting shipping and handling of the product to the consumers as well as effective after sales service to ensure better customer feedback. Process The entire logistics management would be self sufficient to handle effective crisis related to the production and the customer handling. The allotted team of the organization would handle the production along with the supply chain management. Individual and relevant divisions of the organization would handle the sales, marketing and the customer service related to the product. Physical Evidence In order to gather the physical evidence related to the efficiency of the product, customers can be provided with live demonstration about the functions of the product as well as its safe and user friendly interface. This can help the consumers get acknowledged about the utility and the nature of the device. To add leverage the customer can be given the opportunity to utilize free trails of the eco bins. Evaluation and Control The ongoing evaluation and control of the marketing strategy is extremely vital for the product and the company since it ensures the reaching of the estimated target consumers and generating newer customer bases as well as expansion of the brand. The financial target needs to be monitored on weekly basis to understand the rate of growth and development. The primary target of Eco Home Solutions is annual expansion and the availability of its products in a diverse segment including home appliance stores and departments. The lifetime warranty as well as the buyback and exchange schemes for interested and unsatisfied customer is an added point to the sustainability by recycling of the product for re sale. Conclusion With help of this report, an eco friendly product has been developed and launched in the market that functions on the marketing principles and the theories. With an alarming demand for a cleaner and lesser polluting environment this product has been specially devised, that not only recycles waste products but also generates renewable and non polluting form of energy, that can be used for different purpose. Solar Eco bin is a specially made garbage and waste disposal system that uses thermal or solar energy to operate and recycles the waste products as well as producing renewable source of energy such as bio gas that can be used for combustion purposes. The solar panel can be used to store the solar energy in fuel cells for future utilization. The target market is a small part of Brisbane city, mostly the older and younger generation. The product, pricing, place and the promotion has been devised according to the product and the needs of the target consumers. The pricing needs to be d eveloped in such a manner that it meets the initial investment of the company and it can be afforded by the consumers as well. 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Chandrappa, R. and Das, D.B., 2012.Solid waste management: Principles and practice. Springer Science Business Media. Fahrenbruch, A. and Bube, R., 2012.Fundamentals of solar cells: photovoltaic solar energy conversion. Elsevier. Tyagi, V.K. and Lo, S.L., 2013. Sludge: a waste or renewable source for energy and resources recovery?.Renewable and Sustainable Energy Reviews,25, pp.708-728. Curry, N. and Pillay, P., 2012. Biogas prediction and design of a food waste to energy system for the urban environment.Renewable Energy,41, pp.200-209. Waite, R., 2013.Household waste recycling. Routledge.